Chennai: With mercury soaring across the country, B Natural has taken various measures to ensure availability of its ready-to-serve fruit beverages for its consumers.
According to a press note, the brand spearheaded a campaign on social media platforms to acknowledge the meaningful contribution of Indian farmers in ensuring that B Natural is able to reach households with its ready-to-serve fruit beverages that are made with Indian fruits and contain the goodness of fruit and fiber.
Responding on a war footing to the needs arising out of the pandemic in the country and leveraging ITC’s pan-India distribution network, B Natural has also partnered with various e-commerce and alternate channel networks to help reach the goodness of Indian fruit and fiber to households in the country.
“B Natural has for long recognised the immense contribution of Indian farmers and endeavoured to empower them by sourcing fruits from different parts of the country,” it added.