Chennai: A majority of Indian smartphone consumers still prefer to buy smartphones offline. As offline retailers gear towards business-as-usual post lockdown, Vivo has launched its ‘Vivo Smart Retail’ (VSR) model.
Through this solution, Vivo will be addressing the demand for smartphones across the country by leveraging its vast retail network, said a press note.
“In a first of its kind click to mortar model, the company has built this program with the support of over 20,000 retailers and 30,000 VBAs. Vivo has adopted this new model to enable business continuity for its pan India retail network that will help consumers connect with retailers from the comfort of their homes,” it said.
With the largest promoter network in the country, Vivo India has put in place a robust process that shall enable offline partners to connect with consumers while adhering to all statutory requirements and regulations of the government, it added.