Chennai: Immunity –not just a buzzword that one hears at every conversation these days, but also a necessity – to become strong, healthy and to lead an active life.
The journey towards building a healthy immune system starts from one’s childhood. Now, how many times has the spinach on your child’s plate been skipped or the orange fruit passed on to the friend next door?
Many times, as children are picky eaters. With their reluctance to eat healthy food if it doesn’t please their taste palate, it falls in the hands of the mother to look out for options that enhance immunity while providing a great taste.
Mothers today are constantly worried about the immunity of their family, especially their children.
“A child’s immunity is always a top priority for the mothers, especially with the rising risks of them being prone to different and new strains of viruses, germs and bacteria. In an environment where kids stand a higher risk to fall sick or lose stamina, ensuring that their immunity stays strong in an enjoyable form became critical for the brand,” says S Prasanna Rai, vice-president, marketing, Wipro Consumer Care & Lighting.
He adds: “With this objective, we launched the Lemony Glucovita Bolts with Vitamin C that provides instant energy, boosts immunity with a refreshing taste that aims to end all her troubles.”