ZEE5 OTT platform has unveiled its latest integrated campaign – ATM, acronym for ‘Any Time Manoranjan’.
With presence across the country, ATM aims to further strengthen ZEE5’s connection with audiences by offering TV shows, movies, news, and much more for free to its AVOD consumers.
Targeted primarily at the TV viewing audiences across tier II cities, ATM will offer audiences the opportunity to consume entertainment anytime, anywhere, and in the language of their choice.
The campaign will be launched in various languages – Hindi, Marathi, Tamil, Telugu, Kannada and Bangla.
Manish Kalra, chief business officer, ZEE5 India said, ‘we want to target the gap between the TV watching audience and OTT users by introducing them to a world of real, relevant, and resonant Indian stories on our platform.’