Chennai: Hasbro India will donate one toy for each fan vote on the Community Chest Challenge.
The donations will include a variety of toys and games worth up to Rs 30,00,000 towards non-profit organisations such as Save the Children for its education-focused programs and to safeguard children’s right to play; Nargis Dutt Foundation for its education, health and women empowerment programs, and other select partner non-profit organisations.
“The world has embraced a new sense of community and so have we. Our fans are passionate about Monopoly, and we are excited to get their inputs on the new Community Chest Cards. This is a significant step in bringing fans closer to the brand and in capturing this renewed community spirit through toy donations in India,” said Bhavesh Somaya, general manager, South Asia, Hasbro.