Amazon-Catamaran JV ’empowers’ SMBs


Chennai: Prione, a joint venture between Catamaran and Amazon, said it has continued to power the multifold growth of SMBs despite the disruptions posed by the pandemic.

“SMBs from Chennai and various other regions benefitted from Prione’s expertise and assistance, by availing a variety of services such as onboarding, cataloguing, assisting with warehousing, helping with online advertising, etc. Further, this support helped them grow their business significantly on the online marketplace,” it said.

Pankaj Jathar, CEO, Prione, said “to overcome challenges posed by the pandemic, it is imperative for SMBs to adopt technology to manage critical aspects such as supply chain, inventory management and customer service.”