Dabur says no to paper cartons

Chennai: Taking a step forward on the path to environment sustainability, science-based Ayurveda major Dabur India Ltd is now moving towards removing outer paper cartons from its flagship Red Paste. Dabur India has announced the launch of its pilot initiative to remove paper cartons from Red Paste.

The eco-friendly packaging is being rolled out in key modern trade outlets in a joint initiative with Reliance Retail, it said.

The paper saved by removing the outer cartons would be repurposed to create notebooks for underserved children supported by Child Rights and You (CRY).