Chennai: After running for two seasons, providing funds and skill development for Indian homemakers to embark on their entrepreneurial journeys, My Startup Season 3.0 has been announced.
In 2020, a partnership with NSDC helped the campaign provide 10,000 homemakers with basic communication skills, financial literacy through access to information and communication technology (ICT), along with micro entrepreneurial skills for social and economic self-reliance.
In its Season 3, the Britannia Marie Gold My Start-up campaign has been broadened to help homemakers leverage the internet to grow their businesses. 77 per cent of homemakers who desire to set up their own ventures, consider technology as an enabler in this journey – as noted in the survey by Britannia and Momspresso.