Chennai: Since inception in May 2020, the Jorhat Tea Auction Centre in Assam managed by mjunction services limited has brought ‘Assam tea closer to medium and small buyers across the country’.
Launched amid the pandemic in collaboration with Tea Board of India, this e-marketplace braved the complexities and business challenges to bring about a sea change in the trade, especially for small buyers, said a press release.
‘Convenience and ease of operations have drawn a large number of medium and small buyers to this platform. Sales have improved with each weekly sale, and in Q3 of FY22, the platform sold more than 1.2 lakh kg of tea to this segment of buyers,’ it added.