Chennai: Nykaa Fashion has announced launching a new accessory label of bags and footwear named Iykyk.
‘Iykyk addresses the growing demand for premium accessories that are in vogue, quality-assured, and accessible for the fashion-conscious, digitally native consumer of today. With distinctive designs and versatility at the core of the customer experience, Iykyk is for the consumer who is in the know of what her special style secrets are and how they make her unique’, said Adwaita Nayar, CEO, Nykaa Fashion. Nykaa Fashion is the multi-brand e-commerce fashion offering from Nykaa.