Dairy major GCMMF, which markets its products under Amul brand has announced entry into organic food market with the launch of organic wheat flour.
The first product launched in this portfolio is ‘Amul Organic Whole Wheat Atta’, Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF) said in a statement.
Further, Amul will be launching products like moong daal, tur daal, chana daal and basmati rice in its organic portfolio.
The production of Amul organic atta is being done at state-of-the-art processing facility, Tribhuvan Das Patel Mogar Food Complex.
The product goes through a thorough procedure of lab testing multiple times to make sure that the product is as per organic standard laid down by Government of India, it said.
R S Sodhi , MD, GCMMF, said the cooperative is in the process of developing a pool of organic farmers and replicate their existing milk model in the organic sourcing.
This will increase the income of organic farmers and will lead to overall democratisation of the organic food industry.