The musical duo Adhi and Jeeva popularly known as Hiphop Tamizha released their new single Oorukaaran with Hyundai Spotlight.
With this collaboration with Tamil Hip-hop pioneers, Hyundai Spotlight marks its third release under this IP which is in conjunction with Universal Music India.
The story behind the song is based on HHT’s main man, Adhi, who is from Coimbatore, which was a rural place 25 years ago.
The track talks about Adhi’s love for music and Hiphop, which inspired him to leave his hometown and move to the city. The song highlights the struggles that he and Era, who is featured on this song, have had in their journeys as artists.
In spite of struggles, the song emphasizes the importance of never giving up and working harder to achieve your dreams and passions.
Preeti Nayyar VP new business and brand partnerships, UMG India and South Asia said, This is a wonderful collaboration as Hiphop Tamizha is one of the biggest names in Tamil music who shares the same philosophy as UMG, which is to enable fresh and upcoming talent.
We’re devoted to letting talent shine while also fostering the artists’ development through Hyundai Spotlight. We aim at encouraging upcoming talent to be the flag bearers of the art of music and Hiphop for years to come.’