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The Ministry of Information and Broadcasting has rightly issued an advisory to print, electronic and digital media to refrain from advertising online betting platforms. The advisory comes in light of instances of a number of advertisements of online betting websites and platforms appearing in print, electronic, social and online media. Betting and gambling, illegal in most parts of the country, pose significant financial and socio-economic risk for the consumers, especially youth and children, the advisory said. The advisory noted that these advertisements on online betting have the effect of promoting this largely prohibited activity. The advertisements of online betting are misleading, and do not appear to be in strict conformity with the Consumer Protection Act, Advertising Code under the Cable Television Networks Regulation Act, and advertisement norms under the Norms of Journalistic Conduct laid down by the Press Council of India under the Press Council Act, it said. Remember on 4 December, 2020, the Ministry issued an advisory to the private satellite TV channels to adhere to the Advertising Standards Council of India guidelines on advertisements of online gaming that contained specific dos and don’ts for the print and audio-visual advertisements of online games.