Know more menstrual hygiene


AM Foundation, the corporate social responsibility arm of Singapore-headquartered AM International Holdings Pte. Ltd (AMIH) recently launched the Happy Periods Project to educate young girls about menstrual hygiene.

A press release said that the programme was conceptualised and executed in partnership with Sanitation First India, which provides sustainable non-sewered sanitation solutions through individual, community, school and urban and semi-urban slum projects.

“AM Foundation will partner with corporate members of AM International Holdings to implement the program through their respective CSR programs. Initially, the Project is a part of the CSR initiatives of Manali Petrochemicals Ltd (MPL), India’s only integrated manufacturer of polyols,” the release added.

Commending the initiative, Ashwin Muthiah, Chairman, AM Foundation & MPL and founder-chairman, AM International Holdings, said, “Primary healthcare and sanitation, especially for women, are critical for the holistic development of our society. The Happy Periods Project focuses on women’s menstrual health, which is crucial to their well-being and family welfare. It is a positive step for preparing young girls for this important life-changing event. I am confident that the initiative will provide scientific information and education on this subject. At AM Foundation, we are working towards enabling young girls to grow into healthy, educated, and empowered women.”