Bumble survey throws light on ‘Dating Trends’

Bumble, the women-first dating app, has released its latest predictions to help singles take their connection from DM to IRL. Research from more than 40,000 Gen Z and millennial Bumble members around the world, including more than 2,000 singles in India, has revealed that dating is evolving with people feeling positive about the realities of finding the right relationship. Bumble’s hot take? While dating discourse has varied in the last year, one thing remains true: dating never left and isn’t going anywhere, but our approaches to relationships are changing in a notable way.
Pracheta Mazumdar, Bumble’s Senior Marketing Manager APAC said: “Every year we ask our global community for their views on dating, the new behaviours they are seeing, and what they want and need in the year to come. 2025 is going to be a transitional year for dating and we can see this in how single people, especially women, are getting very clear about what they want and need, and what they are no longer willing to tolerate when it comes to dating and relationships. “What we’re seeing is a big shift towards real-ness, people are being increasingly more transparent, future-proofing themselves, and taking the time to find somebody to support their unique interests, before committing to a relationship. Regardless of whether they are looking for something casual, something serious, or something in between, these trends reflect what we’ve heard from our community, which is that they are looking for engaging conversations that lead to authentic real life connections.”
Bumble’s 2024 trends saw singles rejecting the constant strive for perfection, discarding outdated timelines, and placing more value on emotional vulnerability and shared values. 2025 is expected to be a transitional year, with women very clear about what they want and need, and what they are no longer willing to tolerate when it comes to dating and relationships.
Following a year of dating reassessment, learnings, and frustrations, our conversations about dating have gotten real. But single people haven’t given up on finding a relationship, they are more determined, with nearly 3 in 4 (72%) globally looking to find a long-term partner in the next year. However, the level of tolerance has shifted. Specifically, amongst women in India, more than 2 in 3 (70%) say that they are being more honest with themselves and are no longer making compromises.