Swarovski has announced acclaimed actor Rashmika Mandanna as its new Brand Ambassador for India, strengthening the Austrian luxury brand’s presence in one of its fastest-growing markets. Known for her blockbuster films and vibrant personality, Rashmika embodies Swarovski’s spirit of confidence, individuality, and modern glamour.Nasr Sleiman, General Manager of Swarovski India, Southeast Asia, and the Middle East, said the partnership reflects the brand’s commitment to deeper cultural connections in India. “Rashmika resonates with today’s expressive and confident Indian consumer,” he noted.
Expressing her excitement, Rashmika said, “Swarovski is a brand I’ve admired for years for its ability to make people feel confident and radiant. I’m honored to represent a brand that celebrates individuality and empowers people to shine.”