Chennai, May 19:.
Coimbatore: Sunfeast Marie Light has launched a quirky awareness campaign highlighting the growing impact of mobile phones on relationships. A survey conducted in Chennai revealed that 53% of people spend more time on their phones than with their partners, pointing to a widening emotional gap.
As part of its #MarieLightMode campaign, the brand partnered with Swiggy Instamart to distribute over 20,000 mock “Divorce Agreements with Phones” across Tamil Nadu. The creative inserts, styled like legal documents, encouraged couples to set aside their devices and reconnect through meaningful conversations.
The initiative aims to turn everyday delivery moments into reminders for real-life bonding, reinforcing the brand’s focus on nurturing simple, heartfelt connections.