Producer organisations from Tamil, Telugu, Malayalam and Kannada television and digital industries have come together to form the South Indian Television and OTT Producers’ Association.
The new association aims to address long-standing issues in the television industry, regulate artists’ call sheets and working hours, protect producers’ investments and strengthen cooperation among the four southern industries.
Telugu television industry representative Prasad will head the executive committee. Udayasankar from Tamil Nadu, Aravind from Karnataka and Jayakumar from Kerala will serve as vice-presidents, while Rajavelu will be the general secretary. Actress Radhika Sarathkumar, honorary president of the Tamil Nadu association, inaugurated the new body. Sathyajyothi T.G. Thyagarajan will be another honorary president.