Chennai: HDFC Bank unveiled its next-gen mobile banking app that it claims offers users effortless access to their bank account on the go.
HDFC says the app has simple, intuitive navigation and incorporates features such as biometric log in for enhanced security and access. It also eliminates all financial and technical jargon for users by grouping transactions into three easy to understand categories – pay, save, and invest, the bank says.
The over 120 transactions available on the app have been selected based on an intensive study of existing navigation and usage patterns coupled with customer research and feedback, the bank stated in a release.
Country head – Digital Banking, HDFC Bank, Nitin Chugh, said, “The next-gen mobile banking app is effortless and intuitive, allowing you to #BankTheWayYouLive. Today, the way that people use the mobile is constantly evolving and our next-gen app reflects this evolution. The next gen app is one more step by the bank in its on-going journey to become a constant part of customers’ life, understand their needs and give products and services that offer a real time experience.”