Chennai: Smartphone maker itel has launched a new campaign named ‘Ab Har Haath Mein Jaadu’ for its customers as it completes three years of existence in India.
“To celebrate the onset of the brand campaign, we have worked on our market insights strongly and met people across segments, genres and realised that value is fuelled by creating desirability and affordability,” said head of Marketing, itel Business Unit, TRANSSION Holdings, Goldee Patnaik.
“Har Haath Mein Jaadu resonates with our core belief of providing latest mobile features at the best prices further making customers’ experience magical while using itel smartphones. The new brand campaign compliments itel’s latest range of portfolio which are bringing newness and affordability together to make sure that our customers have a magical experience with each offering,” Patnaik added.
A release from the brand stated that in 2019, itel’s smartphone portfolio will be primarily driven by AI.