Chennai: GS Caltex India, a 100 per cent owned subsidiary of South Korea-based GS Caltex Corporation, has said it has signed cricketer Shikhar Dhawan as brand ambassador.
The move was made to establish the firm as a major player in the premium lubricants category in the country, stated the release.
As part of the association, Dhawan will be the face of GS Caltex India for the company’s premium lubricants range and new business initiatives.
MD and CEO, GS Caltex India Pvt. Ltd., Rajesh Nagar, said, “GS Caltex stands for smart technology, premium quality and smart performance, qualities that are embodied by Shikhar on the cricket field. He is an aggressive and flamboyant player and his success as a cricketer in both the international and domestic circuits mirror the qualities of our premium performance-oriented product offerings. We are delighted to welcome Shikhar to the GS Caltex family and hope to maintain a long and significant relationship with him.”
Speaking about the collaboration, Shikhar Dhawan said, “I am extremely delighted and proud to be a part of the GS Caltex family. GS Caltex is a well-established name in the lubricant industry and globally recognized brand for its high-performance products. I look forward to an exciting innings together.”