Chennai: In observance of World Suicide Prevention Day, TikTok, the world’s leading short video platform, has collaborated with Suicide Prevention India Foundation (SPIF) to launch #YourLifeMatters, a campaign to spread awareness around the importance of mental health.
The in-app campaign encourages everyone to prioritize self-care, practice self-compassion, debunk stigmas attached to mental health issues and seek professional help if required. The partnership between TikTok and SPIF aims to curb the increasing suicide rates in India by viewing it as public health issue, and by leveraging the power of the community.
“Through this initiative, we are hopeful to take initial steps to encourage the dialogue on mental health and reiterate to the community of how everyone’s life matters. By partnering with SPIF, we are delighted to be making these life-saving skills available to more and more communities,” said director of public police, TikTok India Nitin Saluja Nelson.
Founder of Suicide Prevention India Foundation said, “There is a pertinent need for society to come together to break the stigma associated with depression and other mental health issues. SPIF believes that everyone should be involved in fighting this battle; in their individual capacity and help people suffering from depression.”