Chennai: Fashion house High Street Essentials (HSE) Pvt Ltd., launched a new store at Express Avenue Mall, bringing both its brands, FabAlley and Indya under one roof. With this new store format, the company aims to bring a one-stop-shop experience for the fashion-conscious market of women shoppers in Chennai. While this is the second Indya store here, this opening marks the offline entry of FabAlley into the city. The store also marks the launch of the Autumn Winter’19 collections of both brands.
Shivani Poddar and Tanvi Malik, co-founders of HSE said, “Indya has been very well received in Chennai and our customers here have an extremely forward style aesthetic. This new store format is the perfect way to introduce them to our western wear brand, FabAlley. We’ve put together one store to take care of all your looks, saving you the onerous task of browsing through multiple stores and brands. From elevated everyday essentials to stunning occasion-wear, we’ve got it all under one roof.”