Chennai: Audi, the German luxury car manufacturer, has announced a vital step in its digitalisation journey with the roll-out of digital sales and after-sales offerings.
The incorporation of Augmented Reality, a 360° Product Visualizer, and online bookings on the Audi India website bring the buying experience straight to a prospective customer’s fingertips.
Commenting on the announcement, Balbir Singh Dhillon, head of Audi India, said, “Digital customer-centric initiatives are a key focus area for Audi in India. We have been at the forefront of enabling and introducing future technologies for our customers – including Augmented and Virtual Reality elements. Taking this digitalisation strategy a step forward, we are pleased to announce digital sales for our product portfolio and after-sales support for our existing and future customers. While our belief in a digital future is already profound, the advent of Covid-19 has only made it stronger as to how we interact with our customers going forward.”