Chennai, Oct 30:
Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries, will launch nine biscuit products across 28 new SKUs under its Independence brand in Tamil Nadu from November 2.
The range includes Independence Power Up, Butter Bliss, Milky Power, Marie Prime, Coco Vanilla and Chocolate, CremYum Orange and Choco, Coco Bourbon and Glucose Boost. Packs will be priced from Rs 5 to Rs 125.
The portfolio expansion is led by Independence Power Up, which combines milk, glucose and protein. RCPL has also partnered with Ajith Kumar Racing to promote the product. The biscuits will be sold through general trade, modern retail, e-commerce, Reliance Retail and wholesale channels.