Chennai: Asian Paints, leading décor major, has launched an all new digital film for its Adhesives range of products. The new brand film, features Bollywood actor-Nawazuddin Siddiqui and is called ‘Screaming Furniture’.
The film, according to the firm shows how a perfect job helps one earn a good reputation, which is important for applicators and contractors in the market. The communication originates from what the brand stands for: professionalism and great craftsmanship.
The new digital film will be featured in a set of 19 second films, print, outdoor, radio spots, digital engagement and on-ground activation.
Speaking about the film, COO, Asian Paints Ltd, Amit Syngle, said, ‘Ever since its launch, the Asian Paints adhesives range has always stood for providing a modern and progressive choice, a ChoiceTarakkiKi, to customers and applicators through its range of innovative and high-performance products. With this new film, we are aiming to strengthen this position even further, amongst the target segment.’