Chennai: Indian FMCG and healthcare brand Sri Sri Tattva entered into a strategic partnership with UAE’s Al Maya supermarket chain and will sell its products across 56 stores in the Arabian peninsula nation.
A release from the firm stated that apart from selling natural and herbal products across multiple categories such as food, personal care and health care, the brand also introduced its lifestyle product brand BYOGI to the region. BYOGI carries a range of Indian ethnic apparel, casual wear and yoga wear for men, women and children.
Sri Sri Tattva has been directly exporting to over 35 countries and had ventured into the UAE market with its first stand-alone store in Karama, Dubai early this year.
MD, Sri Sri Tattva, Arvind Varchaswi, said, “The synergy between both organisations will result in the very best of products and very best of supply chain minds and infrastructure working together to bring across new lifestyle solutions to the customer. Our products have been well received in the South American countries early last year speciallySudanta and this year our focus is on the UAE and Middle East Region.”