Thiruvananthapuram: In a step to support, train and empower women entrepreneurs, Amazon India yesterday signed an MoU with Kudumbashree, which is one of the largest women empowerment programmes in the world.
It was launched in 1997 to eradicate poverty in rural and urban areas of Kerala and now has more than 1,000 Community Development Societies, reaching more than four million women across 14 districts in Kerala.
‘Amazon Saheli’ is implemented by the State Poverty Eradication Mission of the Kerala Government. It currently includes women entrepreneurs like housewives, domestic helpers, artisans etc.with thousands of products across 13 categories like apparel, jewellery and groceries.
A press release said, the partnership will also help provide a marketplace for the women to showcase their products to Amazon customers across the country and will enable them start selling online at zero initial cost.
Under the initiative, the women will be provided training workshops such as sessions on listing of products, imaging and cataloging, packaging and shipping, inventory and account management and customer servicing. These workshops are free, the release said.
Amazon India will bring in the regional selection and unique products across categories like grocery, home and fashion accessories made by women entrepreneurs from the state.