Chennai: Jio Cricket Play Along initiative has been presented the ‘Best Use of Mobile Marketing’ award at the Global Mobile (GLOMO) Awards 2019 at MWC19 Barcelona.
Jio Cricket Play Along is an experiential marketing campaign that let users experience cricket on TV and Mobile simultaneously in a real time and interactive manner.
According to a release, the judges said, ‘This (the initiative) checked all the boxes to qualify for extreme success through mobile marketing and advertising initiative. When you add up all the intelligent planning and execution, it is no wonder that millions played and 19 advertisers enjoyed the benefits of this progressive and fun platform.’
The campaign saw over 100 million participation and millions of hours of engagement on the platform.