Chennai: In a first of its kind partnership, Levista Instant Coffee is on-board as ‘official
licensed coffee partner’ for Chennai Super Kings this season of Dream11 IPL
2020.
In a distinctive brand partnership with CSK, one of the revered teams in IPL, it also marks a distinctive milestone for a coffee brand to
associate with the annual sporting extravaganza.
Through this association, the brand will launch a special season/ limited edition package in its instant coffee range as well as other collector’s worth combo packs with special MS Dhoni and CSK team keepsakes, a coveted range for both coffee and cricket fans.
The special CSK packaging and Levista combo packs will be available from 10 September at over 34,000 general trade stores, in India as well as in modern retail formats through Reliance Retail, More Supermarkets, SPAR, Metro Cash & Carry among others.
The range will also retail online at Amazon, Big Basket, Fl
ipkart, and Udaan, said a press note.