Chennai: In honour of veteran singer SP Balasubrahmanyam, who passed away recently, Exnora in partnership with SPB Charitable Foundation has launched Tree Plantation Challenge and adoption of Konetampettai.
Exnora-SPB-Tree-Challenge and adoption of the singer’s native village Konetampettai was launched by planting trees in Amir Mahal by the Prince of Arcot, Nawab Mohammed Abdul Ali, along with Nawabzada Mohammed Asif Ali, Dewan to the Prince of Arcot, SPB’s daughter Pallavi Girdhar, Exnora chairman A R Reihana, Exnora founder M B Nirmal and Greater Chennai Youth Exnora, advisor Sudhakar Raja were present.
In memory of SPB, Exnora and SPB Charitable Foundation are asking people to plant a tree and hashtag it #ExnoraSPBTreeChallege and challenging their friends to do the same on Facebook, Twitter, Instagram, LinkedIn, YouTube or any other platform of their choice.
Speaking at the event, the Prince of Arcot shared his pleasant memories with SPB and said, “SPB has sung over 40,000 songs and we hope that this tree plantation challenge can help plant at least 40,000 trees. It will bring fond memories of the great singer and also help the environment. India is one, Indians are one. We should all live in peace and harmony irrespective of our caste, creed or colour. That is the actual strength of our nation.”