Chennai: Urbanic, a London-based digital fashion brand, has been launched on Myntra, marking the latter’s first-ever partnership with an e-commerce platform.
“Urbanicis offering a differentiated collection of 2000+ styles to shoppers on Myntra, targeted at the young fashion-conscious consumers looking for trendy, affordable, far-from-basic styles across categories, including apparel, loungewear and accessories. The selection includes tops, denims, winter wear, lingerie, swimwear and accessories,” a release said.