Varun Dhawan’s new role

Varun Dhawan has been representing brand Skybags for a few years now.

With Varun urging youngsters to ‘Chase the world’, the campaign taps into the aspirations of a growing number of young people who want to venture out in search of new experiences, wanting to scale new heights in their lives.

The campaign is ready for a launch across a range of media like TV, Cinema, digital platforms & OOH for a maximum impact.

The campaign highlights three of its recently launched most stylish range of luggage bags – the Globerunner, the Openskies and the Abstract.

Praful Gupta, Vice-President, Marketing, VIP Industries Limited, says, ‘The global unlock, signals the bouncing back of the travel and hospitality industry. To celebrate the new normal, we aim to connect very closely with our target millennial and Gen Z consumers who are all set to chase the world in style.

We have endeavoured to reach out to the millennials who are always in quest of something truly unique and trendy. Both the campaign and the collection aim to capture this essence.

Through our campaign, we are geared to cater specifically to the needs of this segment.’