WhatsApp working on new ‘Meta Verified’ option for businesses

Meta-owned WhatsApp is reportedly developing a new ‘Meta Verified’ subscription option that will allow businesses to subscribe to it to get a verified badge.

According to WABetaInfo, this subscription will replace WhatsApp Premium, the previous subscription that included a custom business link and the ability to link up to 10 devices.

“A new setting will be available within the app settings in a future update, allowing businesses to subscribe to Meta Verified and build trust with their customers by displaying a verified badge,” the report said.

The report also noted that the Meta Verified subscription will be optional and exclusively accessible to businesses.

With Meta Verified, users will receive proactive impersonation protection, which identifies and mitigates potential impersonation threats quickly.