Chennai: HDFC Bank Ltd recently announced the launch of ‘#HarGaonHamara’ Interactive Voice Response (IVR) toll-free number (1800 120 9655) for farmers and agriculturist in the rural hinterland of the country to access financial services.
According to a press release, the toll-free IVR service will enable in connecting farming and agriculture section of the country to the bank by dialling 1800 120 9655 and sharing PIN code number. The nearest branch is automatically mapped to the farmer and a bank representative will reach-out to the farmer to address his / her needs, the release added.
‘The aim is to take banking to the doorstep of every Indian farmer and agriculturist. Our Toll-Free Number will help HDFC Bank offer its entire range of rural centric financial products and services to the rural interiors. HDFC Bank is looking to tap the opportunities in these areas by offering a wider product range, faster turnaround time and digitisation,’ said business gead – Rural Banking Group, HDFC Bank, Rajinder Babbar. ‘We believe initiatives such as these will help fulfil the changing aspirations of customers in rural India, bring prosperity to their homes and boost the rural economy.’