Chennai: KEI has launched ‘SikshaJyoti campaign’, to support education for girls during the pandemic by providing them with ‘Study More kit’ and ‘SikshaJyoti Website’ that is dedicated to online learning for students of classes five to 12.
The campaign started on 1 September and has over one lakh families joining till now.
A press release said, the campaign reaches out to girl children belonging to the underprivileged sections and is aimed to facilitate the continuity of their education, while the ‘Study More kit’ is an education hamper to address the lack of guidance to access online education, accessories, data and a dedicated website for this new class of online learners, who are attending online classes.
Commenting on the campaign, Archana Gupta, director, said, ‘We as a brand that is associated with lighting, our social commitment also resonates with lighting the lives of girl children who suffer the most in troubled times and corona pandemic is no exception. Educating girls means educating the family’.
She added, ‘According to recent studies by PFI – there will be 20 per cent more secondary education drop out of girls and our interaction with the electrician community who are associated with us reiterated the need to address this issue. We mapped the needs and set out to meet these in the troubled times when the schools are shut indefinitely on account of the pandemic’.