Chennai: Elara Technologies, operator of India’s leading digital real estate portals Housing.com, PropTiger and Makaan.com, has unveiled its new brand, Rea India.
The brand reflects the name of parent company Rea Group Ltd, a leading digital real estate company headquartered in Melbourne, Australia with a market cap of A$20 billion, while prominently distinguishing the local market of operation, according to a release.
Rea Group first invested in ReaIndia (formerly Elara Technologies Pte Ltd) in 2017, becoming the majority 61 per cent shareholder in 2020 with a subsidiary of US-based News Corp being the remaining substantial shareholder.