Maruti Suzuki India (MSI) plans to protect and enhance its market share in the non-SUV space while expanding its presence in the SUV segment, where it has been lagging behind the competition, as part of a twin-pronged strategy to safeguard its position in the auto sector, as per a senior company official.
The company currently has a market share of 67 percent in the non-SUV space, its highest in two decades, but lacks muscle in the fast-growing SUV segment with an overall market share hovering around 13 percent.
”The objective seems to be clear, we need to protect and enhance market share in the non-SUV segment while capturing more of SUV (share)..it is the very simple, clear and quite obvious goal,” MSI Senior Executive Director (Marketing and Sales) Shashank Srivastava told PTI in an interaction.