Zed Black partners with Delhi Capitals

Zed Black, the flagship incense sticks brand from MP based FMCG conglomerate Mysore Deep Perfumery House (MDPH), has partnered with Delhi Capitals as their ‘Official Prayer Partner’ for the T20 League 2023 edition. With this historic partnership with Delhi Capitals, Zed Black becomes the first incense sticks brand to join forces with a popular T20 League team and also the first FMCG brand from Madhya Pradesh to partner with a team in an Indian T20 League. Built on the spirit of ‘Prarthna hogi Sweekar’ brand tagline, the company has shot a heart-thumping, electrifying anthem that oozes energy, positivity and enough swag to attract the Masses, Millennials & GenZ making you root for the players of the Delhi Capitals team and also inspires one to work hard and give their best shot in life for achieving success. The anthem to be unveiled soon features three star players of Delhi Capitals team, Prithvi Shaw, Ishant Sharma & Manish Pandey. The Zed Black logo features prominently on the match and training trouser of the Delhi Capitals uniform. Additionally, the collaboration will involve giving away special signed team merchandise and memorabilia to winners of contests run by the brand across its social media handles. Commenting on this collaboration, Ankit Agrawal, Partner & Director, Mysore Deep Perfumery House & Zed Black shares, “We are excited to announce our partnership with Delhi Capitals. Cricket is a religion in India and the T20 League is one of the most eagerly awaited sporting extravaganzas amongst fans across the globe. We believe Zed Black resonates well with Delhi Capitals as both brands are bringing India together. Just like the tournament offers high voltage entertainment to cricket lovers, Zed Black offers prayers through its immense Prayer & Puja Essentials like Agarbatti, Dhoop, Dhoop Sticks, Dhoop Cones etc across the globe”.