The promotional campaign for the upcoming film Nagabandham, slated for a worldwide release on July 3, began on a grand note in Hyderabad with an Anantha Padmanabha Swamy Rath Yatra.
The film, directed by Abhishek Nama and produced by Kishore Annapureddy and Nishita Nagireddy, saw its team participate in the large-scale event despite heavy rains.
Lead actor Virat Karna thanked fans for their support and expressed confidence that audiences would extend the same love to the film in theatres.
Director Abhishek Nama said the initiative goes beyond film promotion, aiming to reconnect people with cultural roots and traditions.
A grand idol of Anantha Padmanabha Swamy was also unveiled at the event, adding a spiritual dimension to the celebrations.