Kochi: The Penang Convention and Exhibition Bureau (PCEB) launched its annual roadshow to India as part of the Penang Roadshow to India 2020.
According to a press release, the Penang delegation will continue on to Kochi on 20 January with the objective of promoting Penang as the preferred destination for corporate and association meetings, conferences, and incentives and leisure travel.
Capitalising on Penang’s rising popularity in India, the Penang Roadshow to India will host, in each of the four cities it is visiting, a B2B engagement session with participating business events and leisure travel buyers from India as well as a media session with the local Indian and business events media, the release said.
‘The number of Indian travellers to Penang has also increased in recent years. The Penang Immigration Department reported that for the period between January to December 2019, 61,847 Indian travellers visited via the Penang International Airport and Penang Swettenham Port compared to 43,537 in the same period in 2018. This is a 42 per cent increase, making it one of the healthiest growths we have experienced,’ said CEO of PCEB, Ashwin Gunasekeran.