Chennai: Broadcasting major Star India said it would donate Rs two crore to the Kerala Chief Minister’s Distress Relief Fund as its contribution towards relief and rehablitiation in the rain ravaged State.
Star India will donate Rs two crore to CMDRF, Kerala. Additionally, Asianet employees have pledged Rs 25 lakh, a company statement said.
For supply of essentials to the flood victims, Star India has partnered with Non-Governmental Organisation ‘Goonj‘, it said.
The broadcaster would also air campaigns across its 50 channels, urging viewers to contribute for Kerala.
“In an endeavour to support the ongoing relief and rehabilitation efforts in Kerala, we are mobilising funds and creating public awareness through the reach of our network”, Star India, Chairman and CEO, Uday Shankar said.