Chennai: Sumeru, the heritage brand of Innovative Foods Limited, has announced plans to grow its domestic market to Rs 250 crore in the next three years.
The brand which has launched 20 new products in the last eight months, launched its signature ‘frozen gourmet meals’ in collaboration with 13-time Michelin Starred Chef Alfred Prasad.
The launch marks the growth of Sumeru’s product portfolio to 95 SKUs, the largest in the country’s frozen food space.
Speaking on the occasion of the launch of the new Alfred Prasad range, CEO, Innovative foods, Mithun Appaiah, said, “We want to disrupt the way consumers perceive and purchase frozen food in the country and we are confident our products will definitely resonate with the growing consumer need. We have a first mover advantage in the frozen food category with these new innovations. We will continue to focus on the brand’s core value of product innovation to grow our market and revenues.”