Chennai: RB BSI campaign that aims to drive focus on “Clean India leads to a healthy India”, is said to have improved lives of 14 million people in six years.
Supported by campaign ambassador and veteran actor Amitabh Bachchan, this year the campaign is committed to encourage the Indian population to adhere to self-care practices as a driver of change for a safer tomorrow.
In alignment with the National Digital Health Mission (NDHM) initiated by the PM’s Digital India movement, RB BSI will catalyse robust reforms towards enhancing health and hygiene to the last mile in the next few years, a statement said.
The campaign initiatives will focus on propagating better health practices, proper sanitation and adequate nutrition while protecting the environment through sustainable methods.