HDFC reaches out to rural India

Chennai: HDFC Bank has announced taking its festive offers to the most remote  parts of the country.

It launched the semi-urban and rural phase of ‘Festive Treats’, its annual financial services dhamaka through the government of India’s Common Service Centres (CSC) network.

Through the network of 1.2lakh village level entrepreneurs (VLEs) enrolled with CSC, customers in these locations can avail of offers specifically created for them. Customers will get special deals on all banking products from loans to bank accounts. This includes home loans, two-wheeler loans, car loans, tractor loans, gold loans or business growth loans.

The bank said it has also tapped over 3,000 hyperlocal merchants and traders to offer customised deals at the regional level.