Chennai:Â People in Chennai will now experience the power of recycling through a unique initiative being launched by Tetra Pak and Wasted 360 solutions.
G Prakash, Commissioner, Greater Chennai Corporation, flagged the programme off by depositing the first used carton into the special bin made of recycled beverage cartons.
âTake me backâ is an initiative that will help raise awareness about the importance of efficient waste segregation and recycling of used cartons.
The program is in partnership with Wasted 360 Solutions, a city-based creative waste management social venture.
Consumers will now have over 20 deposit points for their used beverage cartons at various retail stores across the city. All collection centre details are available on the website www.takemebackcampaign.com.
Prakash said, âProgrammes like this can go a long way in raising awareness about waste segregation and help recover recyclable material that can continue to serve the society in the form of new recycled utility productsâ.