Chennai: Whirlpool of India facilitated a survey with Kantar to understand how consumers are responding to the hygiene and sanitation of their clothes.
The survey reveals that 97 per cent consumers feel the importance of sanitisation has increased and the frequency with which they wash clothes has gone up 87 per cent in recent times.
The other stark findings revealed by the survey include, Clothes worn outside home tops the list of objects feared to carry germs with 93 per cent endorsements.
The other carriers of germs include surface area like lift, railings etc. and home delivered food, footwear, bags, mobile phones and money.
The major worries include carrying germs in clothes when coming from outside, sanitisation of hands and surfaces, clothes, falling sick, lack of adequate medical help, increase in household chores.
People from Mumbai are most worried about carrying germs in clothes when coming from outside at 89 per cent, followed by Chennai and Kolkata.
As many as 87 per cent of the respondents claim that worrying has led to increase in washing of clothes to maintain hygiene and cleanliness, to keep our kids and elderly members safe from germs/allergens, prevention from falling sick, washing clothes worn outside after single wear.
A total of 79 per cent of the respondents claim that hot water helps in sanitising clothes along with ‘effective cleaning’ and ‘removal of tough stains’
88 per cent consumers in Chennai believe hot water cleans clothes more effectively, the highest among other regions.
“The survey clearly indicates the stress and worry around sanitisation of clothes. Hot water which is known to be effective in cleaning stains has stood out as a top preference for consumers when opting for a washing machine along with the added benefits of sanitisation features,” said the official spokesperson from Kantar.