Chennai: De Beers has made many announcements at its 10th annual forum held over the last three days.
The announcements include ā the De Beers Forevermark rebrand, the launch of the Forevermark Avaanti collection, the new Code of Origin programme and new partnership with National Geographic.
The diamond brand said it hasreached out to over eight lakhs partners, diamantaires, manufacturers and patrons.
This yearās theme,āMake Life Brilliantā reflects De Beersā purpose and belief that its diamonds have the power to make life brilliant for its customers, communities and the planet, from its commitment to ‘building forever’ and its bold and ambitious 2030 sustainability goals to its timeless jewellery designs, it added.