Chennai: WhatsApp has launched a week-long user-safety campaign- #TakeCharge, dedicated to spreading awareness about online safety, including educating users to exercise caution while making digital payments.
‘Payments on WhatsApp allow users to send and receive money from their contacts via Unified Payment Interface (UPI) as easily as sending a WhatsApp message. With user safety at its core, Payments on WhatsApp is designed with a strong set of security and privacy principles, including entering a personal UPI PIN for each payment,’ said a company statement.
Abhijit Bose, head of India, WhatsApp, said, ‘UPI has been an unquestioned success and we believe that ‘payments on WhatsApp’ can be a key partner to NPCI and RBI as we collectively aim to scale adoption of UPI and financial inclusion of the ‘next five hundred million’ Indians. User safety is at the core of everything we do at WhatsApp and this campaign is yet another opportunity for us to educate and empower our users with all the information they need to #TakeCharge of their safety and safeguard themselves against any frauds while making digital payments.’