Post pandemic, product launches gain momentum

Chennai : With the country entering post-pandemic era, companies in various sectors are busy with product launches in a bid to expand customer base and increase revenues. Here are some latest updates on this front.

Budget friendly phone
Infinix has announced the launch of Hot 11 2022 at an introductory price of Rs 8999 which will go on sale from 21 April on Flipkart.

Available in 4GB RAM/64GB memory variant, it will have some key upgrades in its looks and camera from its precursor in the Hot 11 series, ‘packed with an array of outstanding features, superior gaming technology, powerful processor, latest OS, massive battery.

Commenting on the launch, Anish Kapoor, CEO, Infinix India, said, ‘The Hot 11 series has received immense love from consumers and we are excited to bring the latest edition.’

Feel at home
Dulux, the flagship decorative paint brand from AkzoNobel India has said Velvet Touch interior emulsions now come with the ‘Tru Color’ technology edge across the entire range.

Talking about this new offering, Rajiv Rajgopal, managing director AkzoNobel India, said, ‘Dulux Velvet Touch epitomises the best quality of paint. As Indian consumers are increasingly spending more time rejuvenating their homes, walls have become a canvas of self-expression. Dulux India is now further empowering consumers to flourish through colours.’

For mind and body
Durex has launched Intense, its new offering in the condoms category. The company said it contains a unique stimulant gel – Desirex, that acts as a cooling agent and enhances stimulation for women to make the experience more intense The stimulating gel condoms featuring ribs and dots add a tingling sensation to help increase sensitivity and intensify the experience, it added.